1.
The Need for Catalog Integration
Traditionally,
corporate purchasing has been conducted by pushing paper forms
from office to office, creating unnecessary costs and delays.
Inefficiency is most apparent in the procurement of operating
resources (indirect purchasing), which frequently comprise
the majority of purchasing transactions. Today it is generally
accepted that web-based enterprise-wide purchasing systems
can streamline the process and make it efficient by directly
linking employees with suppliers, creating a self service
purchasing environment. Incorporating the organization's purchasing
controls, the solution virtually eliminates the paper chase,
as well as the labor costs and time lag associated with a
paper-based process.
For
example, experts estimate that it costs buying organizations
$150 or more to process every paper based purchase-order,
regardless of whether its for a $10,000 computer or,
$10 worth of pencils. Self service purchasing environment
could slash this cost to as little as $25. The overwhelming
point is that these savings have direct bottom line impact.
According to a recent report by Killen & Associates (a
leading market research firm in Palo Alto, Ca. specializing
in quantifying IT markets), a typical company will realize
a 28% gain in profit when it reduces its total purchasing
costs by 5%!
E-Commerce
purchasing relies heavily on the use of supplier on-line catalogs
- built for buyers to browse through, in search for requested
items. However, on-line catalogs, exactly like their printed
versions, are built with a concept in mind. This
concept dominates the look & feel of the catalog, the
way it presents and organizes information and the techniques
it provides for navigating and accessing the information.
Moreover, this concept often dictates the nomenclature used
to describe the products and their merits.
On
the buying organization side, Internet-based purchasing systems
use special servers to provide end-users with browser access
to their services. The purchasing server typically resides
inside a company's firewall and manages the purchasing process,
providing end-users with the required self-service environment.
Regardless of the exact purchasing scenario, the purchasing
server is required to provide access to all the relevant and
only the relevant product information - residing in disparate
on-line catalogs, and accessible through extremely different
conceptualization systems.
That
is, some sort of mechanism is required to provide powerful
and uniform access to different suppliers product information.
We call this very mechanism a Catalog-Integration solution.
2.
Existing Catalog Integration Solutions
Currently,
the only available solution to the Catalog Integration need
is the least of all evils - namely, catalog aggregation. In
this solution, suppliers product databases (not catalogs
as a whole) are duplicated onto the buying organization purchasing
server. Then, they are exported into an aggregated database
using a common format. In purchasing sessions, end-users access
this centralized aggregated database rather than the supplier
original on-line catalogs. This solution suffer numerous flaws.
Here are the most obvious ones:
First,
its setup and maintenance costs are tremendous. Usually, a
special content aggregator (service provider) is hired to
setup the initial content of the aggregated database. Then,
a dedicated IT and content management staff is required in
order to maintain this mega catalog viability.
Actually, according to the Killen & Associates report
(mentioned in the overview section), some 30% of the overall
costs of an Internet-based purchasing solution are in catalog
services (projected to reach $200M a year through the
end of the century).
Secondly,
its not flexible since changing the approved supplier
list means starting the whole process of manual database incorporation
and maintenance again. Not only is this process complex and
resource intensive, it requires a great deal of cooperation
and resources from the supplier side. This limits the scope
of such a scheme to high-profile suppliers trading with high-volume
buyer accounts.
Thirdly,
product information is up-to-date only at the last database
duplication-aggregation point. However, information items
like product availability are not relevant unless up-to-the-minute
accurate. Furthermore, keeping the product information up-to-date
(literally, a supplier problem) becomes the buyers tough
on-going problem.
Finally,
the suppliers themselves dislike the very idea of aggregating
their product and pricing data into a common format
database - thus, stripping it from its unique added value
product presentation.
Obviously,
the aggregation solution is very problematic. Yet, until recently,
simply because no other convincing solutions existed, it was
the least of all evils. Not any more. AGENTics Internet-based
virtual catalog integration technology - presented in the
next section, is a breakthrough that changes the Internet-based
purchasing applications map and enables a whole set of purchasing
applications and services to take place.
AGENTics
Virtual-catalog technology, presented in the next section,
is a breakthrough that accomplishes better results without
the burden necessity of either maintaining an uneconomical
aggregated on-line catalog at the buy-side or incurring the
expense of a third party catalog aggregator.
3.
AGENTics Virtual-catalog System
AGENTics
Virtual-catalog Integration technology provides unified view,
navigation and seamless access to product information residing
in disparate on-line catalogs without aggregating the catalogs.
That is, remote on-line catalogs are not exported, imported
or duplicated. In fact, suppliers are not even required to
provide any special or dedicated interface to their catalogs!
Rather, the Virtual-catalog maintains no product information
of its own. It is linked by means of AGENTics patent pending
software technology to any set of supplier Internet catalogs.
In
each purchasing session, end-users describe and identify their
product requirements using a powerful product identification
wizard. Then, the cutting edge Virtual Catalog architecture
allows product information to be retrieved at a phenomenal
speed from the suppliers original on-line catalogs.
Advanced Natural Language Processing techniques are used in
order to provide unmatched accuracy and relevancy of the retrieved
product information. Overall, the process effectiveness is
exceptional, allowing requisitioners to focus on the products
they want to buy rather than on the sourcing process
itself.
3.1.
Technology
AGENTics
Virtual-catalog technology is based on a powerful server and
thin-client model. Using a standard Internet browser (thin
client), end-users access the catalog-integration server which
manages a virtual catalog. The catalog is virtual
in the sense that it contains NO product information whatsoever.
Rather, it contains a patent pending mechanism, UNIClass
(UNified Information Classification),
which enables real time access to the relevant products in
the remote suppliers catalogs.
UNIClass
unified product classification resides at the catalog-integration
server. It contains an entry for each product type available
in any of the connected supplier catalogs. In case of identical
product types from multiple suppliers it contains only one
entry for the type. Each entry is dynamically connected
(by means of the patent pending technology) to as many product
offerings as there are in the original supplier catalogs.
Whenever a user specifies a product type, UNIClass
is able to dynamically retrieve all the relevant
products from the supplier catalogs, in real time.
However,
the most intriguing aspect of UNIClass is its creation.
A specific instance of UNIClass (per a buying organization
and its multiple suppliers) is created in a two phase process
which consist of a short semi-automatic phase (30 minuets
per catalog) and an automatic integration phase. The result
is a straightforward system which is maintained effortlessly.
3.2.
Benefits
AGENTics
Virtual-Catalog technology delivers whatever is required from
a catalog integration solution, and more. First, in the search
process, end-users experience unified view and access to product
information, no-matter what its format is in the target on-line
catalog. Moreover, the technicalities of where
and how the product information was gathered are
intentionally hidden in order to provide seamless access.
Secondly,
product information is obtained from right within the supplier
catalogs. The most up-to-date information source available.
Thirdly,
this is the most cost-effective and convenient scheme for
both suppliers and buyers. Buyers are relieved from the tremendous
effort of aggregating numerous heterogeneous catalogs onto
their site. Also, supplier-connection setup costs are minimal
since this scheme leverages their uniform e-commerce interface
of Internet catalogs (which actually enables them to tap into
a much broader customer base).
Finally,
the related maintenance costs are also minimal since both
sides are relieved from the burden of managing duplicated
aggregated databases which require a dedicated IT team to
manage.
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